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http://carrotblog.com/
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http://carrotblog.com/ill-gladly-pay-you-my-facebook-friends-for-a-hamburger-today
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  2 weeks ago · 5 comments

Carrot Creative Blog: I’ll gladly pay you my Facebook friends for a hamburger today

adamiss · 10 months ago

Great Post Kristin. The most interesting part of BK's app is that it alerts those you're unfriending. Will be interesting to see what the fall out is. From a press perspective, Burger King will get a few solid rounds out of this, and the more it's used the bigger the story.

Totally agree on your noise to interaction point. I've pared back a few times (but find myself constantly adding new people onto facebook, tumblr and twitter). if someone's not providing interesting or useful information, you've gotta cut'em loose and focus on those who are.
Kristin Maverick · 10 months ago

Definitely. Lately there's been a surge of following more. I think it will soon switch to more filtering. And, that's OK. If I lose followers that are not interested, so be it.