DISQUS

amyblumenthal · 2 months ago

Hey there!

I'm a fan of the hybrid imagery of the bridge and the tree into one logo, but I am unsure if the tree will start to look a little like these tree icons:

http://www.istockphoto.com/file_thumbview_appro...

I'm also wondering, is the logo used mainly for the web? I'm definitely a fan of the simplicity of it, but maybe you could turn the tree that resembles the ones that are specific to the Brooklyn area; that would be really cool & probably more unique to the park's identity. Don't know entirely what type of trees those would be, but just something to look into maybe :) But overall, I like the direction you're going with this logo; hope this helps!

Chris Petescia · 1 month ago

Thanks for the comment! Sorry for the delay, I just saw it now . The tree illustration started off as a Cottonwood tree (there is a 100 year old one in the park), but evolved into the symmetrical form it has now. However, we did try to nod to the Mulberry Trees with by receding the brown tone back from the edge of the green a bit (see images of Mulberry Trees): http://bk.ly/WV . Still, you're right - at closest, it's an abstracted and very simplified tree form that isn't immediately identifiable as one of the Park trees.

KDzyne · 2 months ago

Very nice!

plello · 2 months ago

Wow, I really like this. Pairing the tree/green with the bridge communicates this campaign beautifully. I love the colors and the creativity of it.
Awesome job!

OdinLiamWright · 1 month ago

You Def Got Skillz.