Carrot Creative Blog - Latest Comments in Pro Bono logo

Re: Pro Bono logo

Kiren — Wed, 06 Jan 2010 20:18:16 -0000

Very cool design, one thing though is the look of it being incomplete with those gaps at the edges where the branches extend. Are they there to appear more like leaves on the tree image? Just curious.

Re: Pro Bono logo

Chris Petescia — Sat, 07 Nov 2009 07:54:18 -0000

Thanks for the comment! Sorry for the delay, I just saw it now . The tree illustration started off as a Cottonwood tree (there is a 100 year old one in the park), but evolved into the symmetrical form it has now. However, we did try to nod to the Mulberry Trees with by receding the brown tone back from the edge of the green a bit (see images of Mulberry Trees): http://bk.ly/WV . Still, you're right - at closest, it's an abstracted and very simplified tree form that isn't immediately identifiable as one of the Park trees.

Re: Pro Bono logo

OdinLiamWright — Tue, 03 Nov 2009 17:04:25 -0000

You Def Got Skillz.

Re: Pro Bono logo

plello — Fri, 30 Oct 2009 15:08:17 -0000

Wow, I really like this. Pairing the tree/green with the bridge communicates this campaign beautifully. I love the colors and the creativity of it.
Awesome job!

Re: Pro Bono logo

Anything Graphic — Fri, 23 Oct 2009 09:18:16 -0000

Very nice!

Re: Pro Bono logo

Guest — Fri, 23 Oct 2009 08:29:37 -0000

Hey there!

I'm a fan of the hybrid imagery of the bridge and the tree into one logo, but I am unsure if the tree will start to look a little like these tree icons:

http://www.istockphoto.com/...

I'm also wondering, is the logo used mainly for the web? I'm definitely a fan of the simplicity of it, but maybe you could turn the tree that resembles the ones that are specific to the Brooklyn area; that would be really cool & probably more unique to the park's identity. Don't know entirely what type of trees those would be, but just something to look into maybe :) But overall, I like the direction you're going with this logo; hope this helps!